FUEL designers helped lead On Your Mark -- a yearly creative competition hosted by AAF:CR-IC for collegiate design students from across the state of Iowa.
This year marked the 50th Anniversary for the Cedar Rapids and Iowa City Club (AAF:CR-IC) and a decade since we’d been there, so we decided to dip our toe back into the fray.
Early last year, one of our clients introduced us to a new organization. As we began to peel back the layers, we quickly realized it’s not every day we’re given the opportunity to help save lives.
Around the studio, we talk daily about the power that design thinking can bring to our world. How might it impact a middle school education?
All business starts with an idea. It’s usually a product or service that’s exceptional, unique, or needed in the marketplace. Eventually, those businesses hit a plateau. Or even a wall.
When the call came in from the local ad club and they mentioned one of our founders name in the same sentence as “Hall of Fame”, two thoughts immediately entered his mind.