The maker of the first bourbon whiskey produced in Iowa since Prohibition wanted to make sure that the launch of his long-anticipated product would perpetuate the superior reputation of his winery and distillery.
So when Cedar Ridge Vineyards owner and master distiller Jeff Quint prepared for the initial release of his Iowa Bourbon Whiskey, he asked the FUEL team to ensure that his premium, hand-crafted product would command attention and build on the high-quality brand established through his line of award-winning locally made wines and spirits.
Iowa Bourbon Whiskey, released in July 2010, is the flagship product in a line of Cedar Ridge dark aged spirits that includes apple brandy, grape brandy, and rum. Aged in new American oak barrels, it contains nearly 75 percent corn content (the minimum requirement for bourbon whiskey is 51 percent). “We are a small, artisan distillery producing a hand-crafted, premium-priced product,” says Quint. “We wanted to convey that. We chose a premium bottle, and FUEL went to work on the packaging.” Quint had previously enlisted FUEL’s help to develop the brand for his premium wines, Clearheart spirits, and dark aged spirits.