FUEL takes its place alongside the world’s leading design studios in the just-released book Letterhead and Logo Design 9. This annual compilation of exemplary identity design features logos, business papers, and branding materials that authentically convey the individuality of an organization. The collective display of superior design is arranged in non-traditional categories such as beauty, subtlety, virtuosity, and materiality.
FUEL’s iconic representation of John Deere Construction and Forestry’s Davenport Works was one of 300 entries chosen from among 3,000 submissions world-wide and the only design by an Iowa firm to receive such recognition. “It’s an honor to be featured among such a select group,” states Bill Bollman, lead designer at FUEL. “We try to create meaning and value with every design we do. This really affirms that we are doing design that works.”
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.