Here you’ll find brand elements we’ve designed and produced for clients across different industries. It’s a record of how strategy shows up in the actual work, from marks and typography to packaging, collateral, and environments.

Take your time and explore. That’s why we built this collection.

Twin Shores construction site photo by FUEL, branding for Quad Cities commercial builder, showcasing retail and entertainment projects. — The on-location photography for Twin Shores was created to show how the company actually builds and delivers across retail, entertainment, and senior living projects. The goal was to capture real Midwest work with clarity and quiet confidence.

This product logo for PIECO’s Safe Torque Ring was designed to communicate safety and performance in a demanding industrial environment. The goal was simple: create a mark that feels both precise and approachable for the people who use it every day.

Cold Zero Medal of Honor whiskey label by FUEL, signed packaging for Iowa veteran-owned spirits, honoring military heroes. — The packaging for Cold Zero’s Medal of Honor Reserve was developed to honor the veterans behind the brand while meeting the standards of a premium whiskey. Every detail was shaped to feel respectful, distinctive, and ready for the shelf.

Timpte Motorsports trailer photography by FUEL, Porsche door clearance low-fender campaign visuals. — The photography for Timpte’s motorsports trailer launch was built to highlight the product’s clean, performance-focused design. Pairing it with a Porsche helped tell the story of precision engineering in a way that felt both elevated and grounded.

The refreshed logo for Farm Rescue was designed to feel strong and hopeful while staying true to the organization’s mission of supporting farm families in crisis. It needed to work across both rural communities and broader fundraising efforts.

"The Internet Connection" poster by FUEL, branding for AACLA documentary, Cedar Rapids. — This poster for the AACLA documentary “The Internet Connection” was created to celebrate Collins Radio’s role in the early days of the internet. The retro illustration style was chosen to feel both historical and engaging for a modern audience.

Deep Blue Avionics mural by FUEL, branding San Pedro, Belize, office for aircraft engineering and training. — This mural for Deep Blue Avionics was designed to bring the company’s aviation roots into the physical space of their Belize office. It needed to feel both professional and reflective of the tropical environment where the work happens.

This logo for RESCU3D was created for a company that provides real-time crisis management tools to emergency responders. The mark needed to feel clear, modern, and trustworthy in high-stakes situations.

The motorsports logo for Timpte was developed to celebrate performance and speed while staying true to the company’s long-standing reputation in trailer manufacturing. The checkered flag elements were chosen to feel iconic without being overly literal.

ALMACO product decal designed by FUEL for seed research equipment, featuring branding for planting and harvesting systems, Nevada, Iowa. — Product decals for ALMACO were designed to clearly identify equipment used in seed research while reinforcing the company’s position as a global leader. Clean execution was important so the decals would hold up in demanding field conditions.

Fancy Creek vodka label by FUEL, branding for Quad Cities veteran-founded spirits. — The label and bottle design for Fancy Creek’s small batch bourbon was shaped to reflect the veteran-founded brand’s attention to craft and quality. Every detail was considered to feel premium while staying true to the company’s roots.

Aurora Coffee Co. sign — Signage for Aurora Coffee Co. was developed as part of a larger brand identity system. It was designed to feel welcoming and consistent across locations while supporting the overall personality of the brand.

Don Hummer Trucking Photography — Photography art directed for Don Hummer Trucking, a transportation company located in Cedar Rapids, Iowa.

The logo for Hidden Gems was created for a curated resale shop in Cedar Rapids. It needed to feel approachable and distinctive while reflecting the thoughtful, edited nature of the store’s offerings.

Breaker 1-9 magazine masthead and illiustration by FUEL, branding for Don Hummer Trucking, Cedar Rapids, Iowa. — The masthead and cover illustration for Breaker 1-9, Don Hummer Trucking’s magazine, were designed to feel bold and engaging from the first issue. The goal was to create a strong visual identity that could carry the publication forward.

Branding for Central City GO was developed for a volunteer-run nonprofit focused on community and business growth. It needed to feel hopeful, practical, and flexible enough to work across events, communications, and local initiatives.

FUEL stationery and accessories by FUEL, branding for Cedar Rapids creative agency. — Stationery and desktop accessories designed as part of FUEL’s brand evolution, Cedar Rapids’ creative leader. These elements of our brand elevate our professional identity with functional, distinctive design.

Logo designed for Interior Perfection, an interior designer and luxury furniture store located in Hiawatha, Iowa.

MYFA Photography — Photography art directed for the Metro Youth Football Association, a youth-focused athletic non-profit organization serving the Cedar Rapids, Iowa area.

Logo designed for Eco Lips, a natural body care company located in Cedar Rapids, Iowa.

Logo designed for Tanager, a children's human service agency located in Cedar Rapids, Iowa.

Unrivaled Motorcycle Restoration branding — Logo and name for a boutique vintage motorcycle restoration shop named Unrivaled Motorcycle Restoration, located in Ryan, Iowa.

Logo designed for Black Hawk Community College located in Galva, Illinois.

Howdy's Apple Pie label — Label designed for a premium craft liqueur produced by Cedar Ridge Distillery located in the Eastern Iowa Corridor near Swisher, Iowa.

Retro logo for Throwback, Iowa’s vintage merchandise start-up. Captures local nostalgia with bold, community-inspired branding.

Logo designed for Deep Blue Avionics, an aircraft engineering, certification and maintenance provider based in Belize.

Logo designed for Active Endeavors, an outdoor equipment and apparel retailer with stores in Davenport and Iowa City, Iowa as part of an overall identity and signage system.

Blink Vision Plus background pattern — Illustrative detail from brand expression created for Blink Vision, a comprehensive eye health and vision clinic located in North Liberty, Iowa.

Logo designed for the first Ellis Park Classic car and boat show, located in Cedar Rapids Iowa.

Cedar Ridge Bourbon & Blues Fest poster — Poster designed for the 10th annual Bourbon & Blues Fest at Cedar Ridge Distillery located in the Eastern Iowa Corridor near Swisher, Iowa.

Logo designed for the Iowa City Municipal Airport in parallel to their 100th anniversary celebration.

Poster designed for Arthur A. Collins Legacy Association documentary series episode II, "Moon Talk."

Logo designed for Bemiss Distributing Company, a Budweiser distributor based in West Union and serving Northeast Iowa.

Farmers Hen House Illustration — Illustration designed for Farmers Hen House, an egg production, packaging and distribution company located in Kalona, Iowa.

Poster designed for FUEL’s updated brand system, Cedar Rapids’ creative leader. Amplifies FUEL's brand with vibrant, expressive design.

Logo designed for CarePro, a provider of pharmacy services, home medical equipment, home care services and wellness services based out of Cedar Rapids, Iowa with locations across the Midwest.

Retro logo designed for Don Hummer Trucking’s Heritage Collection, celebrating iconic TV trucks. Supercharges Don Hummer Trucking's legacy, honoring drivers with nostalgic branding.

Bagger Vodka Packaging — Packaging designed for Bagger Vodka: an adventurous spirit that gives $1 from every bottle sold to Iowa Trails.

FUEL "Cultivating Creativity" poster — Self promotion poster designed for FUEL to promote our mission of "Cultivating Creativity™".

Logo designed for Lifewell, a virtual life coaching service operated out of Davenport, Iowa.

PIECO Grinding Wheel Box — Package and label design for PIECO, an engineering consultant and manufacturer serving the meat processing industry, located near Manchester, Iowa.

Logo designed for Nations One, a nonprofit organization that uses radio stations to bring the hope of the Gospel to First Nation communities located in remote regions of Northern Canada.

Coe College Coasters — Self-promotional piece consisting of letterpress coasters in a tin designed for FUEL, presented to Coe College located in Cedar Rapids, Iowa.

Cedar Ridge Iowa Bourbon Whiskey Authentic By Nature video — Cedar Ridge Authentic by Nature(TM) Video: Video directed, shot, produced and edited by FUEL for Cedar Ridge Distillery's Authentic by Nature(TM) campaign, Cedar Ridge being a Winery, Distillery and Venue based near Swisher, Iowa.
As the first distillery to open in Iowa since Prohibition, Cedar Ridge Distillery is preserving the legacy of a lost craft. From our home ...

Zeidler retirement gift — Private labeled beer and packaging designed for Bob Zeidler upon his retirement as a Division Brand Manager at John Deere.

Bagger Vodka Display Graphics — Display graphics designed for Bagger Vodka: an adventurous spirit that gives $1 from every bottle sold to Iowa Trails. Bagger Vodka is produced by Cedar Ridge Distillery, a craft distiller based in Swisher, Iowa.

Logo designed as part of an identity system for Colorado College of Chiropractic formerly located in Denver, Colorado.

Logo designed for HRB, an Advertising Agency formerly located in Cedar Rapids, Iowa.

Logo and Identity designed for Crumbaugh Financial Group, located in Cedar Rapids, Iowa.

Anniversary mark created for Jet Air, an aviation services company that provides aircraft charter, aircraft sales, aircraft maintenance, aircraft management, flight training, medical flights and FBO facility management.

John Deere Citizenship Photography — Photography art directed for John Deere Citizenship, a smart industrial equipment manufacturer headquartered in Moline, Illinois.

eSmile Business Card — Business card designed for eSmile, a digital dental laboratory located in Davenport, Iowa.

deNovo business card — Logo and identity designed for de Novo, an alternative marketing firm located in Cedar Rapids, Iowa.

Eco Lips sunscreen — Package and label design for a signature sunscreen produced for Eco Lips located in Cedar Rapids, Iowa.

Logo and identity designed for Inteconnex, a security systems integration company located in Cedar Rapids, Iowa.

Gamut stationery suite — Logo, naming and identity system for Gamut Productions, a digital color printing boutique formerly located in Hiawatha, Iowa.

Hitachi illustration — Product illustration designed for Hitachi, a global heavy equipment manufacturing company.

Poster designed for Arthur A. Collins Legacy Association documentary series episode III, "Live From The Moon."

Inscape Interior Photo — Brand piece designed for Inscape, a commercial furniture company headquartered in Holland Landing, Ontario Canada.

Cold Zero Hero Image — Hero image designed for Cold Zero, a veteran-owned premium spirit company created by members of the United States Military Special Operations Community, distilled in Swisher, Iowa.

Iowa Institute of Hydraulic Research brochure — Brochure designed to showcase the newly remodeled Iowa Institute of Hydraulic Research located on the University of Iowa's College of Engineering Campus in Iowa City, Iowa.

Cedar Ridge Distillery QuintEssential Label — Label designed for Cedar Ridge Distillery's premium American Single Malt whiskey, Quintessential. Cedar Ridge Distillery is a craft distillery located in the Eastern Iowa Corridor near Swisher.

Logo updated for Jet Air, an aviation services company that provides aircraft charter, aircraft sales, aircraft maintenance, aircraft management, flight training, medical flights and FBO facility management.

Brand development, naming and strategy for Kazoo, a micro retention strategy company formerly located in Cedar Rapids, Iowa.

Angela Schmitz poster — Poster designed by former FUEL designer Angela Schmitz for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Don Hummer Trucking Ultimate Driver Mark — Recognition mark designed for Don Hummer Trucking's Ultimate Driver Challenge. Don Hummer Trucking is a transportation company headquartered in Cedar Rapids, Iowa.

MYFA photography illustration — Cover Illustration that adorned the program cover, all designed for the Metro Youth Football Association, a youth-focused athletic non-profit organization serving the Cedar Rapids, Iowa area.

eSmile Package Design — Package designed for eSmile, a digital dental laboratory located in Davenport, Iowa.

Logo and Identity designed for Pearson Bollman Law, a law firm specializing in elder law, with primary locations in West Des Moines, Cedar Rapids and Dubuque, Bettendorf and Okoboji, in Iowa.

Cedar Ridge 3 Bottle Packaging — Package design for Cedar Ridge Distillery, a craft distillery located in the Eastern Iowa Corridor near Swisher.

Logo designed for The Eastern Iowa Starz, a softball club located in Cedar Rapids, Iowa.

Logo and icon series produced via Lockheed Martin for the National Missile Defense Team, presented to the Joint Chiefs of Staff in the Pentagon to sell and demonstrate the Command Control Battle Management Communications (C2BMC) Program.

Cedar Ridge Distillery Thank You Iowa Ad — Campaign designed for Cedar Ridge Distillery's #1 selling bourbon in the state of Iowa. Cedar Ridge Distillery is located in the Eastern Iowa Corridor near Swisher.

kôr business cards and pattern — Business cards, naming and expressive pattern designed for kôr, a commercial interior designer and furniture sales firm located in Cedar Rapids, Iowa.

FUEL business card design — Self promotional business card designed for a distinctive first impression by FUEL for FUEL, Hiawatha, Iowa.

Logo and name designed for a Textron/Arctic Cat Dealership focused on outdoor powersports machines, products and services located in Independence, Iowa.

ProActive Health Products EpiCor supplements — On brand, high impact packaging designed for Pro Active Health Products, a manufacturer of prebiotic supplements located in Cedar Rapids, Iowa.

Logo designed for a a strolling act available for fairs, festivals, sporting events, based out of Macon, Georgia.

Logo designed for a custom architectural products manufacturer located in Rock Island, Illinois.

Logo designed for Arenson Law Group, a multidisciplinary law firm headquartered in Cedar Rapids, Iowa.

Nortrax photography and art direction — Photography art directed in support of Nortrax North America, headquartered in Tampa, Florida in support of brand expression developed for their dealer network.

Logo designed for a product offered by National Systems Contractors Organization (NSCA), a trade organization that serves the low voltage industry headquartered in Cedar Rapids, Iowa.

Logo designed for eSmile, a digital dental laboratory located in Davenport, Iowa.

Stonebridge grand opening poster — Poster designed for StoneBridge Promenade, a business center located in North Liberty, Iowa.

Lifewell Business Card — Business card designed for Lifewell, a virtual life coaching service operated out of Davenport, Iowa.

Logo designed for PIECO, an engineering consultant and manufacturer serving the meat processing industry, located near Manchester, Iowa.

White Cross Cellars white wine bottle and label — Labels designed for White Cross Cellars, a traditional German winery located in Amana, Iowa.

Iowa Drink Local Poster — Poster designed for Drink Local, a campaign to support Iowa breweries and distilleries.

Logo and identity designed for Extraordinary Lutheran Ministries, a faith-based organization located in Chicago, Illinois.

Rex Concrete dinosaur footprint in concrete expression — Illustrative detail from brand expression created for REX Concrete, a commercial concrete contractor located in Cedar Rapids, Iowa.

"Readers Rebuild" Cedar Rapids Library event mark — Illustrations and iconography designed for the Cedar Rapids Library in support of an initiative to rebuild the Library's book collection.

Warrior Rising D-Day T-shirt by FUEL, veteran nonprofit branding. — Powerful illustrated T-shirt for nonprofit Warrior Rising’s 81st D-Day Anniversary. Honors veteran resilience with bold branding.

Clearheart vodka bottle labels — Label series designed for a line of clear spirits produced by Cedar Ridge Distillery, located in the Eastern Iowa Corridor near Swisher.

Pat Prior poster — Poster designed by FUEL Design Director Pat Prior for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Rockwell 75-year anniversary mark — Symbols designed for Rockwell Collins in support of their 75th anniversary of operations, Rockwell Collins being headquartered in Cedar Rapids, Iowa.

Rockwell Collins book jacket — DVD Cover designed for the Antique Wireless Association and the Arthur A. Collins Legacy Association of Cedar Rapids, Iowa.

Snow Pioneers vintage ride badge — Sticker designed to commemorate the 3rd Annual Vintage Snowmobile Ride for the Snow Pioneers located in Delaware County, Iowa.

Cedar Ridge Distillery business cards — Business cards designed to represent Cedar Ridge Distillery, a craft distiller located in the Eastern Iowa Corridor near Swisher, Iowa.

Logo designed for a boutique media company, headquartered in Los Angeles, California.

Logo and naming designed for a dental laboratory located in Hiawatha, Iowa.

Logo refresh designed for Waratah, a leader in mechanized forestry harvesting located in Auckland, New Zealand.

Logo and naming designed for the five-time world champion of juggling, based out of Denver, Colorado.

Interior Perfection Tag — Tag designed for Interior Perfection, an interior designer and luxury furniture store located in Hiawatha, Iowa.

Logo and brand expression created to represent and promote Sport Juggling Co., a product and services company supporting the juggling sport worldwide, located in Cedar Rapids, Iowa.

Logo designed for White Cross Cellars, a winery that specializes in classic wine recipes from Europe, but created with American grapes. White Cross Cellars is located in Amana, Iowa.

Waratah 600 Series brochure cover — Brochure designed to showcase the newly updated 600 Series Harvesting Processing Heads for Waratah, with factories in New Zealand and Finland.

Logo designed for Waldorf College, now Waldorf University, located in Forest City, Iowa.

Waldorf College Logo

Eco Lips Mongo Kiss Packaging — Package and label design for a lip balm produced for Eco Lips located in Cedar Rapids, Iowa.

Logo designed for Team Rock, a USA-based extreme breaking and martial arts show team that performs at venues all over the world and has appeared on "America's Got Talent".

Studio 483 Architects business cards — Logo and corporate ID designed for Studio 483, a design-focused architectural firm resulting from the merger of SGGM and Gere-Dismer Architects, with locations in Davenport, Iowa and Rock Island, Illinois.

Anniversary mark designed for Iowa City Municipal Airport's 100th anniversary celebration.

Paige Winters poster — Poster designed by former FUEL designer Paige Winters for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Logo designed for a group of tanning salons named Nu Wave located around the Cedar Rapids area.

Brand mark designed for Cedar Ridge Distillery to be used as a unifying symbol representative of the Cedar Ridge Distillery brand, located near Swisher, Iowa.

Logo designed for Right Purdy Pictures, an animation and animated film production company located in Cedar Rapids, Iowa.

Rugged logo for PIECO, an Iowa-based global meat processing innovator. Embossed in iron, amplifies industrial strength with bold branding.

Guthrie Cattle Company Environmental graphics — Environmental graphics designed for Guthrie Cattle Company, a cattle farm located in Hawkeye, Iowa.

PIECO folder and business card — Folder and business card designed for PIECO, an engineering consultant and manufacturer serving the meat processing industry, located near Manchester, Iowa.

Logo designed for Score Body Composition, a wellness company that used body composition to define a lifestyle. Score is located in Iowa City, Iowa.

Jessica Eno poster — Poster designed by former FUEL designer Jessica Eno for FUEL as part of a project that allowed each designer to showcase their individual creativity.

MYFA program cover — 45th Anniversary Souvenir Program cover for Metro Youth Football (MYFA), a fall youth football league serving young athletes in 4th, 5th and 6th grade, located in Cedar Rapids, Iowa.

45th Anniversary logo for Metro Youth Football (MYFA), a fall youth football league serving younr athletes in 4th, 5th and 6th grade, located in Cedar Rapids, Iowa.

Signage designed as part of an overall brand identity system for Aurora Coffee Co., with mutiple locations in the Cedar Rapids/Marion areas.

Muscatine Power and Water annual reports — Examples of Annual Reports designed for Muscatine Power and Water (MPW), a municipal utility providing water, electric, and communications services to the City of Muscatine and surrounding areas located in Muscatine, Iowa.

Jet Air art direction ad campaign — Print Ad for Jet Air, an aviation company that offers highly personalized aviation services located in Galesburg, Illinois, Burlington and Iowa City Iowa.

John Deere dealer "Game of Inches" event mark — Event mark designed to promote a dealer event for John Deere, a smart industrial equipment manufacturer headquartered in Moline, Illinois.

Bill Bollman poster — Poster designed by FUEL Creative Director Bill Bollman for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Cold Zero Packaging — Packaging designed for Cold Zero, a vodka and whiskey label distilled in Swisher, Iowa.

FUEL Tiki holiday video prop — Movie prop designed for FUEL's 2016 Holiday Greeting Card, a short film produced annually to help celebrate the Holidays and promote Holiday cheer!

Interior Perfection Livery — Livery designed for Interior Perfection, an interior designer and luxury furniture store located in Hiawatha, Iowa.

Matt Kempel poster — Poster designed by former FUEL designer Matt Kempel for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Studio 32 business cards — Business cards designed as part of a corporate ID and stationary package for Studio32, a dental laboratory located in Hiawatha, Iowa.

FUEL water bottle — Water bottle designed for FUEL self promotion demonstrating FUEL's own brand expression and showcasing some of FUEL's capability.

Melissa Gavin poster — Poster designed by former FUEL designer Melissa Gavin for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Logo designed for A&G Pharmaceuticals, a research and development firm focusing on early cancer detection located in Columbia, Maryland.

Cold Zero Website — Digital ad designed for Cold Zero, a veteran-owned premium spirit company created by members of the United States Military Special Operations Community, distilled in Swisher, Iowa.

Creative Cauldron contest social media campaign — Social Media (Facebook) Halloween project designed and produced for FUEL as part of a larger awareness and education campaign.

Logo designed for Blessed Hope, a newly formed parish and church located near Vinton, Iowa.

FUEL custom business card punch — Business card and custom punch designed and built for FUEL as a means of demonstrating their distinctive brand offering.

Lifewell Notebook — Brand system developed for Lifewell, a virtual life coaching service operated out of Davenport, Iowa.

Logo designed for a series of documentaries created by the Arthur A. Collins Legacy Association of Cedar Rapids, Iowa.

Logo designed for a talent management firm named Management Resource Group headquartered in Davenport, Iowa.

Logo and identity designed for InBox Marketing, an Internet marketing firm formerly headquartered in San Francisco, California.

Arenson Law Group Photography — Photography art directed for Arenson Law Group, a multidisciplinary law firm headquartered in Cedar Rapids, Iowa.

Cedar Ridge Hinterland Stickers — Series of illustrations incorporated into stickers designed for Cedar Ridge Distillery, located in the Eastern Iowa Corridor near Swisher.

Swanson Motorsports Photography — Photography art directed for Swanson Motorsports, a husband-and-wife racing team based out of Trafalgar, Indiana.

Cedar Ridge Maple Syrup Packaging — Packaging designed for Cedar Ridge Distillery located in the Eastern Iowa Corridor near Swisher.

FUEL Self Promotion — Promotional merchandise designed for an in-house rebrand.

Guthrie Cattle Company Shirt — T-shirt print designed for Guthrie Cattle Company, a cattle farm located in Hawkeye, Iowa.

Farmers Hen House Carton — Egg carton designed for Farmers Hen House, an organic and free-range egg producer that sources its eggs from Amish and Mennonite farms throughout Iowa and Missouri.

Timpte Motorsports trailer photography by FUEL, Porsche design detail campaign visuals. — Sleek photography for Timpte’s Motorsports trailer line launch. Captures supercar elegance with refined, high-end campaign visuals.

Lifewell Icons — Icon series designed for Lifewell, a virtual life coaching service operated out of Davenport, Iowa.

Tanager Icons — Icon series designed for Tanager, a children's human service agency located in Cedar Rapids, Iowa.

Logo designed for a service plan offered by Blink Vision, a comprehensive eye health and vision clinic based out of North Liberty, Iowa.

Rise of the Jellyfish Moon — Poster designed by FUEL Design Director John Allen for FUEL as part of a project that allowed each designer to showcase their individual creativity.

Logo designed for Studio 483, a design-focused architectural firm resulting from the merger of SGGM and Gere-Dismer Architects, with locations in Davenport, Iowa and Rock Island, Illinois.

Rugged Powerhouse logo for Timpte, Nebraska’s trailer manufacturing leader. Fuels hardworking passion with red-and-white tire-tread branding.

Timpte 140th anniversary mark by FUEL, branding for Nebraska trailer manufacturer. — Iconic anniversary mark for Timpte, Nebraska’s trailer manufacturing leader. Celebrates 140 years of innovation with bold, heritage-inspired branding.

Elegant logo for Our Saviour’s Lutheran Church, Tucson’s historic congregation. Honors timeless architecture with faith-inspired branding.

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