For the third straight year, FUEL made a strong showing at the Art Directors Association of Iowa’s ADAI Design Exhibition 2020. Because of the COVID pandemic, the exhibition had been postponed and then was held virtually.
ADAI judges recognized FUEL with a pair of EXCELLENCE Awards:
- Advertising Campaign for John Deere’s Empowering Women print
- Video Spot for the launch of the 959ML for John Deere Forestry
“On the surface these look like one-off projects,” said Owner and Co-Founder John Moes, “but they are in fact interlocking pieces of a much larger puzzle that comprises a global brand. As designers, holistic thinking informs everything we do, and these awards are two examples of work that must fit the larger picture, yet are able to stand on their own merits, too.”