Fuel Turns 10

FUEL Turns Ten

During the past ten years, the FUEL staff has grown from one person to a team of seven employees and an array of strategic partners. Throughout the decade, the firm has kept its steadfast focus on the discipline of design.

FUEL has created meaningful and purposeful design for nearly 100 clients, won numerous awards, and been recognized in prestigious design anthologies. However, owner John Moes is most proud of the long-term client relationships that are a true testament to the effectiveness of the firm’s work.

“Most of our original clients are still working with us today,” he says, crediting the outstanding group of designers who have embraced the FUEL vision in order to produce superior, transformative work.

“I’m extremely proud of the fact that we’ve put together a team of people that can accomplish anything we set our minds to. It’s very rewarding when you can be surrounded by so many great people that greater things happen than you could possibly envision.”

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Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies