Three takeaways from an agency’s Tech Stack

In the search for a creative agency, it’s natural for clients to prioritize creative prowess and aesthetic appeal.

An agency’s portfolio of work, after all, often takes center stage.

However, in today’s dynamic business environment, selecting a creative partner involves more than just an impressive collection logos and campaigns and web sites and proof points.

While cultural alignment and requisite creative capabilities are top of mind, risk management is emerging as a significant factor in the decision-making process.

This is where an agency’s tech stack comes into play.

What does an agency’s Tech Stack say about the agency?

If an agency’s strategic thinking, creativity, and flawless execution are its product, its Tech Stack is the engine that makes it go. We’re talking about the software, platforms and hardware infrastructure that enable communication, collaboration, and creativity within and across teams, and doing it securely and without interruption.

When evaluating an agency and the topic of technology comes up, look for signs of these three priorities:

  1. Investments in Technology
  2. A robust tech stack serves as a testament to an agency’s commitment to staying at the forefront of technological advancements. It demonstrates a readiness to leverage the right tools for the job at hand.

  3. Security Assurance
  4. The tech stack also provides a subtle assurance of a secure system. In an era where data protection is paramount, knowing that an agency prioritizes the security of client information is a reassuring factor.

  5. Adherence to Best Practices
  6. The tech stack can hint at a commitment to best practices. It signifies that the agency is not just embracing technology but doing so in a manner that aligns with industry standards and optimal methodologies.

Tech Stack as a gauge of health

A Tech Stack serves as a window into the technical foundation that underpins the agency’s operations. With so many mission-critical roles supported by it, one could argue that an agency’s tech stack is a true a representation of its health. Some leading indicators:

In a world where digital ecosystems are ever evolving, the assurance of a robust tech foundation can be a key differentiator in the agency selection process.

So, next time you’re evaluating creative partners, take a moment to “look under the hood” and delve into their tech stack.

It might reveal more than you think.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies