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Where Sports Come to Life

A new website launched in mid-March leaves no doubt that a vital athletic program complements the outstanding academic experience at Luther College in Decorah. The college called on FUEL to replace a previous site that Publications Director Greg Vanney describes as “basic and straightforward” with one that would provide an elevated sense of the Norse athletic tradition.

“We were looking to put some emotional punch into the new site with a bold graphic look,” he explains, with a goal of capturing the importance and intensity of the athletic experience at Luther. “The new site projects the image our athletic department wanted to project as a serious athletic site showing that our athletes, coaches and programs are very good. Athletics is not an afterthought.”

The site, which makes use of Luther’s extensive sports photography collection and can be easily updated by the college staff, has been well received by its target audiences, Vanney adds. “It’s getting good reviews from our current and prospective students, parents and alumni.”

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                                      Bill Bollman
                                      Creative Director
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                                      Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

                                      Hometown: West Union, Iowa
                                      Involved in Design and Marketing since 1988
                                      Interests: Fitness, Travel, Movies