WHO WE ARE
FUEL is a design agency specializing in branding, based just north of Cedar Rapids, Iowa. Since our founding in 2001, our team has worked tirelessly to deliver world-class work you’d expect from agencies in the big city, but from a smaller Midwestern town.
We align ourselves with businesses and products we believe in. Specializing in brand development, we use design, strategy, digital marketing and advertising to help clients of all sizes thrive in everything they do.
WE CARE ABOUT YOUR SUCCESS BECAUSE IT’S HOW WE MEASURE OURS.
HOW WE WORK
Our studio is open. The barriers to communication and interaction are intentionally few. In that spirit, we don’t have a layer of account service, as our experience shows it gets in the way. This means our designers work directly with our clients and fewer things get lost in translation.
The goal of evaluating a brand’s current state is to clarify assumptions, gain insight and identify new opportunities. We focus on getting to know your company, business environment, target audience and competitive landscape.
Effective strategy provides a central, unifying vision around all of your company’s behaviors and actions to ensure that all communications are aligned. We can help your company develop a road map of what your brand needs to do to meet business objectives and establish a defendable position in the marketplace.
A strong identity builds recognition, creates differentiation and projects the personality of your company both visually and verbally. Identity development includes naming, logo creation, establishing the visual style and tone of voice, and guidelines for usage.
All communications and experiences need to convey your brand’s core values and engage your audience in a meaningful way. We will work with you to determine how to communicate your brand – both internally and externally – in an engaging and memorable way.
The goal of evaluating a brand’s current state is to clarify assumptions, gain insight and identify new opportunities. We focus on getting to know your company, business environment, target audience and competitive landscape.
Effective strategy provides a central, unifying vision around all of your company’s behaviors and actions to ensure that all communications are aligned. We can help your company develop a road map of what your brand needs to do to meet business objectives and establish a defendable position in the marketplace.
A strong identity builds recognition, creates differentiation and projects the personality of your company both visually and verbally. Identity development includes naming, logo creation, establishing the visual style and tone of voice, and guidelines for usage.
All communications and experiences need to convey your brand’s core values and engage your audience in a meaningful way. We will work with you to determine how to communicate your brand – both internally and externally – in an engaging and memorable way.
DESIGN DELIVERS
Design is a powerful tool, and it’s a privilege to put it to work every day. Here are the reasons it’s part of our belief system:
CREATE COMPETITIVE ADVANTAGES
When harnessed the right way, great design can fundamentally alter our client’s success.
INFLUENCE CHANGE
Bringing design-centric thinking to Iowa is vital – both to cultivate businesses and keep talented people here at home.
BUILD COMMUNITY
All design works in service of people. Our work each day can improve quality of lives. That responsibility is not taken lightly.
THINK ACROSS DISCIPLINES
When art meets strategy, you communicate or provide utility with purpose. The world needs more of that.
THINKING, GUIDED BY PRINCIPLES
If you asked us to boil our method of problem solving down to four key points, it would look something like this:
SIMPLICITY | IMPACT | HIERARCHY | RESTRAINT
Work with us and experience each first hand.