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FUEL-Directed Video Reaps Industry Honors

People from all over the world are checking out the phenomenal talents of World Champion Juggler Doug Sayers of Whatsup Juggling, thanks to a promotional video created last year by MVP Video Production of Cedar Rapids in collaboration with FUEL.

This year the eye-popping video also caught the attention of three prestigious international organizations that honor professional video and film makers who are raising the bar for their industry, according to Jeff Zahrt, co-owner of MVP. The project earned MVP a Gold Communicator Award, an Aegis Award, and a Silver Telly — the highest honor given in the Telly competition. “The Telly is equivalent to an Oscar for independent production companies,” Zahrt says.

      The Whatsup Juggling video was designed to build on the name and identity created by FUEL for the gifted 22-year-old juggler as he prepared to launch his professional career, Zahrt says. “We really wanted to make the video interesting, fun and entertaining and bring some awareness, hype and energy about who Doug is and how amazing his show is.

      ”FUEL storyboarded and art directed the video and produced the graphics. “They had already branded Doug — his look and feel — so we emulated that as we were shooting and putting it together,” Zahrt says. “Their input was crucial from a design and artistic aspect. If we know artistically how they’re approaching it, we can do the same thing with our own twist, so that everything supports the brand. They gave us input and design and ideas. It was wonderful working with them.”

      FUEL is a design firm specializing in brand development. To learn more, please call 319.393.7739 or email John Moes at jemoes@fuelbranding.com.

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                                      Bill Bollman
                                      Creative Director
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                                      Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

                                      Hometown: West Union, Iowa
                                      Involved in Design and Marketing since 1988
                                      Interests: Fitness, Travel, Movies