There is No “B” Team

During a couple of our recent new business pursuits, we were asked if interns would be working on the account. At FUEL, you always get our “A” team because there is no “B” team.

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Are you building a house?

You’ve not been meeting sales goals and it seems like you’re not being noticed in your market space. It’s not necessarily your website’s fault; it may be that you need to build your brand strategy.

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Unlocking Success with Brand Alignment

You’ve got a great product or service offering. You’ve hired intelligent, thoughtful, and driven people, each with a burning desire to make a positive difference. The hard work is all done now, right? Maybe not.

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A Brand is an Asset, Like Brick and Mortar

You’ve reviewed our proposal. Now you need to make sense of it all. Your company has one chance to make a first impression with your customers, but you only have so much capital. Be sure to include your brand in the equation.

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ReFUELed at 21

At the age of 21, it was time for FUEL to officially retire the identity they’ve used since 2001. It was time to tighten the bolts on the brand and position themselves for the next 20 years.

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New FUEL logo coming soon

FUELing Up

FUEL started out 20 years ago as a collaboration between a creative and a marketer. Eventually we used our own successful formula to build our own brand.

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ADAI 2021 Best of Category Award

FUEL Collects Haul at ADAI Exhibition

FUEL earned a Best of Category Award in addition to a collection of Excellence Awards at the Art Directors Association of Iowa’s ADAI Design Exhibition 2021 held on July 23 in Des Moines. See which entries won.

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IOW 100th Anniversary

FUEL Brands and Promotes IOW 100 Event

Despite being one of the busiest municipal airports in the state, many people in the community are unaware of the Iowa City Municipal Airport’s (IOW) storied history and the amazing things that have occurred there over the years.

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FUEL Shines at Local Addys

This year marked the 50th Anniversary for the Cedar Rapids and Iowa City Club (AAF:CR-IC) and a decade since we’d been there, so we decided to dip our toe back into the fray.

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Aurora Barista holding coffee mug in apron

FUEL Helps Launch a New Coffee House

When you’re about to launch a new coffee house, how do you ensure success in the face of fierce competition from convenience stores, gargantuan corporate outposts and other independent coffee houses already established in town?

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Blink Vision website on phone, computer and tablet

Effective Brands Evolve

It’s been a few years since we began working with Blink Vision, an eye care and vision clinic in North Liberty, Iowa. We recently helped them refresh their online presence with a focus on three objectives.

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Building A Premium Bourbon Brand

The maker of the first bourbon whiskey produced in Iowa since Prohibition wanted to make sure that the launch of his long-anticipated product would perpetuate the superior reputation of his winery and distillery.

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Tattoo Majik logo

A Brush with Majik

Intimately acquainted with the pleasure and pain of the tattoo chair, FUEL client Ronnie Fangman had often fantasized about a product that would soothe and speed the tattoo healing process.

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Design at the kôr

As experts in the design field, Kim Chayet and Mary Piazzon Segriff knew that a distinctive identity would be pivotal to the successful launch of their commercial interior design business.

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Striking All The Right Notes

When Luther College asked FUEL for help in designing a website for their renowned music program, they wanted it to be attractive and intellectual, with a high aesthetic value.

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Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies