“The illustration is very well done,” Norr explains. “Lines are expressive; craftsmanship and attention-to-detail are professional quality. Secondly, the typography correctly feels ‘counter-culture’ and ‘zine-y,’ which I assume a tattoo product is shooting for. Lastly, I love the color palette. The background is delicate, receding, but still elegant. The palette is rich and attractive, a light touch, but very appropriate.”
FUEL’s lead designer, Bill Bollman, comments, “It is always an honor to receive such high recognition from our peers. Events like this reinforce the value we bring to our clients as designers, and give us an opportunity to gauge how we’re perceived in the community.” Drawing on its diverse range of graphic talents, FUEL’s winning pieces ranged from print ads and corporate holiday greeting cards to posters and interactive animation series, artfully illustrating the stylistic depth and breadth of the firm’s designs.