Most designers spend their days thinking about logos, brochures, or websites.
How about a robot?
Enter performer Kyle Palmer.
Our relationship with Kyle goes back a few years. FUEL previously worked with him on branding and marketing an earlier concept of his called Team Rock — an extreme martial arts performance team.
After eventually selling the business, he approached us last year with an interesting idea: help him name, design and shape the character of a robot persona for performing all over the country at fairs and other events.
This project would live at the convergence of a number of design disciplines – graphic, industrial, experiential – that would come together to create a cohesive whole.