FUEL recently unveiled a series of 11 new labels for Cedar Ridge Vineyard’s family of wines and spirits. Marking a milestone in FUEL’s strategic branding campaign, each monogrammed label alludes to the rich heritage of winemaking and the subtle complexities each bottle contains.
A relative newcomer to Iowa’s wine scene, Cedar Ridge Vineyards offers a complete line of red, white, and blush wines enriched by the handcrafted spirits of its companion distillery. Cedar Ridge retained FUEL to create a visual identity for the company and its products. In a second phase of the project, several point-of-sale materials will be released by mid-January.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.