We are a design agency
specializing in brand development
and management.

Design Success.

We leverage the power of design to give companies and organizations in the Midwest
a competitive advantage.

Frequently Asked Questions

We craft distinctive and purposeful brands that make your business or organization stand out and prosper. From brand strategy, brand identity, website design and all touch points between, our Cedar Rapids studio delivers success through our world-class design.

We dig deep into your business or organization, identify your unique DNA, and build a brand that truly reflects you.  Imagine your logo, voice & tone, and complete brand expression all dialed in and working together.  It’s strategic, collaborative, and born in our Cedar Rapids studio.

Since we don’t follow a cookie-cutter approach to brand development, timelines can vary from client to client depending upon the complexity of the scope. In most cases, the process will take 3-6 months for strategy, design, and implementation. We work efficiently to ensure your brand pops without cutting corners.

Heck yeah!  Post-launch, we keep your brand disciplined across platforms, from social media to packaging and collateral systems, with tailored support to stay sharp.

We’re looking out for your next 15 years, not 15 minutes.  This isn’t about ads or clicks to create fireworks that quickly fade.  We’re building a solid brand foundation to support your company or organization for long-term success. Our award-winning design and strategic focus make brands unforgettable, not just visible.

From startups to global brands, you want to know that your brand agency has a depth of knowledge and experience to do the job. Our Library archives many examples (logos, packaging, icon sets, etc.) that prove we nail brand building for clients of varying sizes and industries: https://fuelbranding.com/library/

We evaluate the elements you have in place and compare it to your desired goals, then form a plan to get your business or organization headed where you want to go. In the process, we tear down what’s stale and rebuild a brand that’s equipped to shape your future. Our blog’s got the playbook: https://fuelbranding.com/latest/

A strong brand drives loyalty, sales, recognition, and recruiting. FUEL’s award-winning brand collaborations turn heads and our customer’s customers respond with their wallets. It’s your edge in a crowded marketplace where many are competing for the same revenue stream.

We lock in your brand’s look and voice, be it through logo, packaging, web or Social, with a tight strategy and purpose-built brand expression that holds up regardless of the touchpoint. Our team keeps it cohesive and can either maintain the institutional knowledge for your brand long term or we can hand it off to internal teams or partner agencies. A quick glance at our client list reveals that we have been collaborating with many for decades.

Branding is one initiative that can be incredibly challenging to do successfully on your own. Your in-house team lives, eats and breathes your brand as it is now, and they’re taking care of it full time in its current state. You need an outside perspective and specialization in addition to people dedicated to the process to achieve the results you’re after. Your in-house team and leadership will be working in close collaboration with us to ensure we arrive at the finish line in full agreement on the path we’ve chosen together.

We look forward to
hearing from you.