The impact was immediate, Palmer says. “The number of people who have commented about our logo is unbelievable. If I had a dollar for every one, I wouldn’t have to work anymore. And the guidance FUEL provides for everywhere the logo is used — whether it’s on a banner or anything else — has saved me time and money all down the line.”
FUEL worked with Palmer to develop the Team Rock brand through collateral materials, a website and Facebook page, posters, vehicle graphics, t-shirts and decals that can be affixed to Team Rock merchandise.
“They branded the merchandise we sell, taking it to an entirely new level like something from a major retail outlet,” Palmer says. “Their production expertise is the best in the world, and they’re very conscious of working within our parameters and budget. It’s so effortless working with them. The service is the best I’ve ever gotten.”
At conventions and other marketing venues, the group began to get noticed as never before. “Our brand told people that this isn’t a local karate school, it’s a high-impact, high-energy best-of-the-best martial arts extreme breaking team that does things no one else will ever do,” says Palmer. “We’ve had several agents comment about our high-quality materials.”
In just over a year, Palmer says, “we’ve gone from performing in a two-county area at little festivals and church events to having literally worldwide bookings at the biggest fairs, amusement parks and even daytime TV shows. Instead of us begging agents to look at our show, agents are contacting us and begging us to come to their events.
“Without FUEL, there’s no way we’d be where we are today,” he adds. “I’d do it again in a heartbeat. They have put us in a position to get where we wanted to be.”
Learn more about Team Rock at www.teamrockministry.com.