A class visit to FUEL to ask for advice inspired FUEL’s award-winning design team to join hands with the students to create materials including the identity, bookmark and t-shirts to raise awareness about the library’s need for community support. The materials helped the PR students enlist sponsors, publicize their “Readers Rebuild” campaign, and work with two local elementary schools to raised more than $1,300 for the library’s Flood Recovery Fund through coin drives.
“The whole point of the course was to work with a real client in putting on an event,” says Mount Mercy senior Rachel Furman. “Thanks to the generosity of the guys at FUEL, we got to work with a real design firm too.”
Adds instructor LaDawn Edwards, “Student projects are typically developed on a shoestring budget. Because FUEL was involved the students ended up with beautiful materials to publicize the campaign and share with the kids who did the coin drives.”