“It got me a little outside of my comfort zone because I could take a risk,” says FUEL designer Pat Prior of the firm’s unusual design project.
“For me, it was pure self-indulgence,” adds designer Bill Bollman with a grin. “It calms the voices.”
The five FUEL designers who normally blend their talents and perspectives to create exceptional design for the company’s clients got an opportunity to express their distinctiveness recently when FUEL owner John Moes challenged them each to create one in a series of posters.
“Everything here is always touched by everyone,” Moes says. “That doesn’t show the incredible personal talent of our designers. I wanted to bring out their individuality and challenge them to stay fresh and engaged.”