FUEL team with 2017 ADAI award

FUEL Honored at ADAI’s 59th Design Exhibition

Members of FUEL were in attendance at the Art Directors Association of Iowa’s 59th Annual ADAI Design Exhibition. Held April 21st at the Science Center of Iowa in Des Moines, the exhibition showcased work from professional and student designers throughout the state.

Judges recognized FUEL for a wide range of work, including:


  • PCE Product Shirt for John Deere Construction & Forestry
  • “High Tide” Editorial Design in The Landing for John Deere Forestry
  • Motor Grader 50th Anniversary Mark for John Deere Construction & Forestry
  • Holiday Card for FUEL
  • Identity System for Aurora Coffee Co.
  • AuroraCoffeeCo.com Design for Aurora Coffee Co.
  • OUTRUN™ Campaign for John Deere Forestry
  • OUTRUN™ Campaign Launch Video for John Deere Forestry
  • Well Grounded Illustration for John Deere Forestry


  • Factory Shirts for John Deere

“While these entries show a wide variety of styles and forms of media, it all comes out of the foundational design we do for our clients,” said founder Bill Bollman. “They’re all great examples of what we can do in the tactical space. Each is distinct in its own right, but true to who the client is.”

Learn more about the exhibition at artdirectorsiowa.org


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Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies