Letting Go: Time for a Brand Refresh

Your original logo got you this far. When does it start holding you back?

Protecting Your Brand with Brand Guidelines

Logos are on just about absolutely everything that is made or touched by humans and they end up in so many bad places. Taking good care of your logo is vital to protecting your brand.

MYFA adds FUEL to Honor Roll of volunteers

FUEL honored for 21 years of volunteer service with the Metro Youth Football (MYFA).

Nations One

Nations One is a faith-based non-profit that’s building a network of radio stations throughout Canada. FUEL helped relaunch the organization with a new brand identity, logo design, website design, and direct marketing materials.

Lifewell Coaching

Learn about FUEL’s work for Lifewell, a life coaching firm based in Bettendorf, Iowa. Small business marketing work includes naming, brand identity, logo design, web design and social media.

White Cross Cellars

Brand Identity It began with a new logo. The client engaged the FUEL team with clear guidance about what he was after. The resulting mark drew upon heraldic influences reflective of the founder’s and the area’s German heritage. From wines and dinners, staff and merchandise, imagery throughout the website and marketing materials would show depth […]

Unrivaled

Brand Strategy Overall, we wanted to position UNRIVALED as the specialty shop that meticulously restores classic motorcycles to a superior quality. This meant returning the machines back to their owners in such pristine condition, it may often be better than the day it rolled out of the factory. To achieve this, the brand would be […]

Jet Air

Learn about FUEL’s work for Jet Air, Inc., a diverse private aviation company and fixed based operator based in Galesburg, Illinois. Work includes a logo design refresh, web design, advertising, and more.

Interior Perfection

Brand Identity To update the brand identity, FUEL leveraged the equity of the column from the old logo and infused it with modern sensibility. By allowing the name to support the mark beneath the symbol rather than encircling it, our designers created a visual foundation with better legibility and functionality. This would also serve as […]

Farmers Hen House

Learn about FUEL’s rebrand of Farmers Hen House, an organic egg producer based in Kalona, Iowa. Work includes packaging design, web design, and brand identity.

Eco Lips

Learn about FUEL’s rebrand of Eco Lips, an organic lip balm manufacturer based in Cedar Rapids, Iowa. Work includes brand strategy, brand identity, logo design, brand expression, packaging design and Shopify web design.

Iowa City Municipal Airport

The Iowa City Municipal Airport looked to FUEL for help rebranding, including brand identity, logo design, event marketing, and website design to help strengthen its connection with the community.

Cedar Ridge Sorry Kentucky

Learn about Sorry Kentucky, FUEL’s award-winning advertising campaign for Cedar Ridge Distillery and its Iowa Bourbon Whiskey. Work includes web design, video, and point of sale.

Cedar Ridge Bagger Vodka

Brand Strategy Active adults have found a way to blend physical activity with the social pursuits. One of the most common is cycling. FUEL and Cedar Ridge collaborated on naming the brand, drawing inspiration from a cycling term for someone who always carries a bunch of stuff with them. The Adventurous Spirit was born. Packaging […]

Cedar Ridge Whiskey

Learn about FUEL’s work in support of the Cedar Ridge Master Brand including brand strategy, brand identity, packaging design and web design.

Cedar Ridge Brand

Learn about FUEL’s work in support of the Cedar Ridge Brand including brand strategy, brand identity, packaging design and web design.

The Landing

Learn about FUEL’s work on The Landing, a lifestyle publication for loggers published by John Deere Forestry. Work includes editorial design, editorial illustration, and typography for this trade publication.

John Deere Sustainability Report

Visual Strategy For starters, FUEL got to work on the pagination and mood board development to begin solidifying the concept around the report in ways that demonstrated Deere’s impact on people around the world while bringing the company’s purpose to life. Elements The ornate detail of layered cut paper inspired the illustrations and iconography used […]

John Deere Power Systems

Learn about FUEL’s work for John Deere Power Systems including brand strategy and trade show booth design for CONEXPO.

FUEL Develops Logo for Dog Breeders Group

FUEL was approached by the Deutsch Langhaar – Gruppe Nordamerika (DL-GNA) to develop an updated logo that would raise the prestige of the breed and help further the club’s mission.

FUEL-Designed Posters Promote Collins Documentary on Apollo 8

Before man could walk on the moon, the astronauts first needed the ability to talk.

FUEL Helps Performer Become Max Power

Meet MAX POWER, a walking attraction at fairs and events.

FUEL Brands and Promotes IOW 100 Event

Despite being one of the busiest municipal airports in the state, many people in the community are unaware of the Iowa City Municipal Airport’s (IOW) storied history and the amazing things that have occurred there over the years.

Uplifting Design: FUEL Rebrands Non-Profit

Early last year, one of our clients introduced us to a new organization.

As we began to peel back the layers, we quickly realized it’s not every day we’re given the opportunity to help save lives.

FUEL Helps Launch a New Coffee House

When you’re about to launch a new coffee house, how do you ensure success in the face of fierce competition from convenience stores, gargantuan corporate outposts and other independent coffee houses already established in town?

FUEL Helps Rebrand Quad Cities Architecture Firms

What happens when the two premier architecture firms in the Quad Cities merge? You need to find common ground. And a new identity.

Effective Brands Evolve

It’s been a few years since we began working with Blink Vision, an eye care and vision clinic in North Liberty, Iowa. We recently helped them refresh their online presence with a focus on three objectives.

Marketing That Matters

With assistance from FUEL, a new wellness company is realizing its goal of helping customers benefit from body composition analysis.

Scaling New Heights

A new identity is helping an outdoor apparel store build its business in a spectacular new space.

Extreme Visibility

FUEL puts air under an extreme martial arts team’s national marketing launch.

Focused Branding

FUEL helps Blink Vision communicate its customer-centric character through revitalized identity and marketing.

Repositioning For A New Reality

FUEL helped an established ad agency create a new vibe with a sharpened visual identity.

Experience FUEL on Facebook

You’ve seen our work. Maybe you’ve even seen us at work. Now you can get a behind-the-scenes look at the FUEL team.

Something Grand Discovered

A FUEL-directed grand opening celebration wowed the community while building connections for a new business center.

FUEL Designed Wine Labels Stand Out!

Cedar Ridge Vineyards labels recognized once again at the 2012 Mid-American Wine Competition.

Getting on the Fast Track

FUEL ignites a fast start for a dynamic new powersports company.

FUEL Designs Chosen For Worldwide Anthology

Three FUEL designs were selected for inclusion in the prestigious Rockport Letterhead + Logo Design 12.

Poster Challenge Pushes FUEL Team

A series of thematically linked posters showcases the diverse talents of FUEL’s designers.

Beyond Hardware to Holistic Solutions

FUEL created an identity system that captures a high-tech company’s creative problem-solving prowess.

From Start-up To Superstar: The ESPN Story

FUEL teamed up with StoryLounge Media to showcase one of the sport’s worlds most influential success stories.

FUEL-Directed Video Reaps Industry Honors

A video developed to generate buzz for an award-winning young juggler is also garnering kudos for its creators.

New Wines Celebrate Traditional Tastes

The founder of White Cross Cellars recaptures his heritage while reshaping the image of Amana wines.

Building A Premium Bourbon Brand

The maker of the first bourbon whiskey produced in Iowa since Prohibition wanted to make sure that the launch of his long-anticipated product would perpetuate the superior reputation of his winery and distillery.

FUEL Helps Launch High-Flying Science Series

A cutting-edge educational series builds image and financial backing with assistance from FUEL.

Building Customer Connections

A new website created by FUEL for construction equipment dealer Nortrax captures the customer experience.

FUEL Brands World Champion Juggler

A young juggler’s professional career is on the ascendancy thanks to his attention-grabbing, FUEL-designed brand.

Striking a New Image for UI Radiology

A website for a cutting-edge department combines riveting design with user-friendly interface.

Where Sports Come to Life

New Luther College athletics website conveys Norse pride and prowess.

Creating Legal Distinction

New Arenson & Maas identity sets dynamic tone for progressive attorney group.

A Brush with Majik

Intimately acquainted with the pleasure and pain of the tattoo chair, FUEL client Ronnie Fangman had often fantasized about a product that would soothe and speed the tattoo healing process.

A Gamut of Possibilities

The decision to re-name an established company is not one that any business owner takes lightly.

Striking All The Right Notes

When Luther College asked FUEL for help in designing a website for their renowned music program, they wanted it to be attractive and intellectual, with a high aesthetic value.