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Whether the world needs another vodka brand can be debated. But the state of Iowa needs more trails. Cedar Ridge asked FUEL to help brand a new vodka, but with a twist. A portion of sales would go to build and preserve Iowa trails. Here’s how libation, exercise, and a good cause were brought together in a playful way to appeal to active and social cyclists.
Playful illustrations and cheeky copy show Bagger doesn’t take itself too seriously. There’s plenty of humor to grab onto.
Active brands deserve promotional items that complement. FUEL designed cycling jerseys and flexible flasks to put Bagger front-and-center on the trails.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.
