REFRESHING THE BRAND OF AN OUTDOOR GEAR AND CLOTHING RETAILER
Active Endeavors is an independent, franchise-driven outdoor gear and clothing retailer. When we began working with them, a new store was under construction in Davenport, Iowa.
With its sleek, modern use of metal and glass balanced by more rustic materials like timber and stone, the building felt more like Colorado than the Quad Cities. The old identity was disconnected from the new palace being built.
FUEL helped Active Endeavors revitalize its brand with a new logo, typography and color pallet. The brand style guidelines created a roadmap for other agencies to bring a cohesive presentation to everything from website to POS to apparel.