Active Endeavors is an independent, franchise-driven outdoor gear and clothing retailer. When we began working with them, a new store was under construction in Davenport, Iowa.
With its sleek, modern use of metal and glass balanced by more rustic materials like timber and stone, the building felt more like Colorado than the Quad Cities. The old identity was disconnected from the new palace being built.
FUEL helped Active Endeavors revitalize its brand with a new logo, typography and color pallet. The brand style guidelines created a roadmap for other agencies to bring a cohesive presentation to everything from website to POS to apparel.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.