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Interior Perfection is three businesses in one – a Home Store, a Design Centre and a new build/renovation management division – all led by visionary interior designer Kennon Springer. Yet a decades-old logo featuring iconic pillars, a staple of classic architecture, was no longer reflective of the times. FUEL was tasked with bringing the branding up to current standards while appealing to the needs of a diverse range of clientele.
To update the brand identity, FUEL leveraged the equity of the column from the old logo and infused it with modern sensibility. By allowing the name to support the mark beneath the symbol rather than encircling it, our designers created a visual foundation with better legibility and functionality. This would also serve as a subtle reminder of what Kennon does with each new makeover, remodel or build.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.
