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Iowa City is home to one of the busiest municipal airports in the state. Despite this, too many people were unaware of the airport’s storied history and the amazing things that have occurred there. And even less so about its economic impact. FUEL got to work to ensure this storied past was not forgotten while inspiring the next generation of fliers.
First up: creating a new logo for the airport. The FUEL team designed a mark that would feel at home in the modern world yet gave a credence to the airport’s history. This style was carried over into a set of icons that speak to the different offerings.
"If you dig into this airport and its history, you'll discover it is the story of the building of a nation."
The results? The event was a resounding success with thousands attending. Later, FUEL’s creative work was recognized by the American Advertising Federation with two Best of Category and a Judge’s Choice award.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.
