Iowa City Municipal Airport

Renewing a historic airport's connection to the community

Iowa City is home to one of the busiest municipal airports in the state. Despite this, too many people were unaware of the airport’s storied history and the amazing things that have occurred there. And even less so about its economic impact. FUEL got to work to ensure this storied past was not forgotten while inspiring the next generation of fliers.

Community board for IOW viewing area

First up: creating a new logo for the airport. The FUEL team designed a mark that would feel at home in the modern world yet gave a credence to the airport’s history. This style was carried over into a set of icons that speak to the different offerings.

Celebrating the first century of firsts

"If you dig into this airport and its history, you'll discover it is the story of the building of a nation."

— John Moes, FUEL
IOW 100 event poster
The team created IOW 100: Celebrating the First Century of Firsts. This event would open the airport to the public and let people explore the depth of offerings on their own terms. Marketing the event and celebration included creation of the theme, building a presence on web and social, out-of-home advertising and public relations.
IOW event banner
The IOW100 website

The results? The event was a resounding success with thousands attending. Later, FUEL’s creative work was recognized by the American Advertising Federation with two Best of Category and a Judge’s Choice award.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies