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The nights are long. The winters are longer. And for some people, the feeling of isolation can be too much to bear. To counteract, Nations One is building a network of radio towers across Canada. This network delivers Gospel content by natives, for natives, to transform lives by giving a sense of community, peace, and hope. FUEL worked with this non-profit based in Duluth, Minnesota, to overhaul its branding and add immediate credibility in the eyes of prospective communities and donors alike.
FUEL assisted Nations One with naming and design of the identity. Throughout the entire process, tribal representatives were consulted to ensure the colors and forms were aligned with the culture of native peoples.
Rather than moving First Nations people away from their heritage, the Nations One mark embraces it. The mark combines the familiar shapes of a tipi and radio tower with religious symbols to further invoke the client’s mission.
The team landed on a color palette that’s joyful and earthy. Yellow speaks to the energy and illumination of both the sun and the Gospel, while a warm brown delivers a strong foundation that harkens back to earth tones of Northern Canada.
Beyond the logo, the palette was brought to life in a set of icons and illustrations custom-made for the organization.
Bringing light and life
through gospel radio.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.
