Aurora Barista holding coffee mug in apron

FUEL Helps Launch a New Coffee House

When you’re about to launch a new coffee house, how do you ensure success in the face of fierce competition from convenience stores, gargantuan corporate outposts and other independent coffee houses already established in town?

Read More
Blink Vision website on phone, computer and tablet

Effective Brands Evolve

It’s been a few years since we began working with Blink Vision, an eye care and vision clinic in North Liberty, Iowa. We recently helped them refresh their online presence with a focus on three objectives.

Read More
Tattoo Majik logo

A Brush with Majik

Intimately acquainted with the pleasure and pain of the tattoo chair, FUEL client Ronnie Fangman had often fantasized about a product that would soothe and speed the tattoo healing process.

Read More

Design at the kôr

As experts in the design field, Kim Chayet and Mary Piazzon Segriff knew that a distinctive identity would be pivotal to the successful launch of their commercial interior design business.

Read More
Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies