Protecting Your Brand with Brand Guidelines

Cartoon man walking on logo printed on floor

Logos are on just about absolutely everything that is made or touched by humans and they end up in so many bad places. Taking good care of your logo is vital to protecting your brand.

There is No “B” Team

The word "team" with the A pulled out slightly

During a couple of our recent new business pursuits, we were asked if interns would be working on the account. At FUEL, you always get our “A” team because there is no “B” team.

FUEL Sponsors Swanson Motorsports

FUEL branded dragster burning out on track

FUEL has assumed the role of primary sponsor for driver Afton Swanson and her NHRA Top Dragster race car for the remainder of the 2022 racing season.

Nations One

Nations One case study hero image

Nations One is a faith-based non-profit that’s building a network of radio stations throughout Canada. FUEL helped relaunch the organization with a new brand identity, logo design, website design, and direct marketing materials.

White Cross Cellars

White Cross wine bottles and glass

Brand Identity It began with a new logo. The client engaged the FUEL team with clear guidance about what he was after. The resulting mark drew upon heraldic influences reflective of the founder’s and the area’s German heritage. From wines and dinners, staff and merchandise, imagery throughout the website and marketing materials would show depth […]

Unrivaled

Unrivaled Bike case study hero image

Brand Strategy Overall, we wanted to position UNRIVALED as the specialty shop that meticulously restores classic motorcycles to a superior quality. This meant returning the machines back to their owners in such pristine condition, it may often be better than the day it rolled out of the factory. To achieve this, the brand would be […]

Unlocking Success with Brand Alignment

Illustration of shadowed man running up stairs to go through keyhole

You’ve got a great product or service offering. You’ve hired intelligent, thoughtful, and driven people, each with a burning desire to make a positive difference. The hard work is all done now, right? Maybe not.

A Brand is an Asset, Like Brick and Mortar

Cartoon people building a structure out of blocks of money

You’ve reviewed our proposal. Now you need to make sense of it all. Your company has one chance to make a first impression with your customers, but you only have so much capital. Be sure to include your brand in the equation.

ReFUELed at 21

FUEL logo shown on grid layout

At the age of 21, it was time for FUEL to officially retire the identity they’ve used since 2001. It was time to tighten the bolts on the brand and position themselves for the next 20 years.

FUELing Up

New FUEL logo coming soon

FUEL started out 20 years ago as a collaboration between a creative and a marketer. Eventually we used our own successful formula to build our own brand.

FUEL Develops Logo for Dog Breeders Group

Deustch langhaar dog

FUEL was approached by the Deutsch Langhaar – Gruppe Nordamerika (DL-GNA) to develop an updated logo that would raise the prestige of the breed and help further the club’s mission.

Uplifting Design: FUEL Rebrands Non-Profit

Early last year, one of our clients introduced us to a new organization.

As we began to peel back the layers, we quickly realized it’s not every day we’re given the opportunity to help save lives.

FUEL Helps Launch a New Coffee House

Aurora Barista holding coffee mug in apron

When you’re about to launch a new coffee house, how do you ensure success in the face of fierce competition from convenience stores, gargantuan corporate outposts and other independent coffee houses already established in town?

Effective Brands Evolve

Blink Vision website on phone, computer and tablet

It’s been a few years since we began working with Blink Vision, an eye care and vision clinic in North Liberty, Iowa. We recently helped them refresh their online presence with a focus on three objectives.

Scaling New Heights

Active Endeavors exterior

A new identity is helping an outdoor apparel store build its business in a spectacular new space.

A Brush with Majik

Tattoo Majik logo

Intimately acquainted with the pleasure and pain of the tattoo chair, FUEL client Ronnie Fangman had often fantasized about a product that would soothe and speed the tattoo healing process.

A Gamut of Possibilities

Gamut Productions identity

The decision to re-name an established company is not one that any business owner takes lightly.

Design at the kôr

Kor logo

As experts in the design field, Kim Chayet and Mary Piazzon Segriff knew that a distinctive identity would be pivotal to the successful launch of their commercial interior design business.