There is No “B” Team

During a couple of our recent new business pursuits, we were asked if interns would be working on the account. At FUEL, you always get our “A” team because there is no “B” team.

Are you building a house?

You’ve not been meeting sales goals and it seems like you’re not being noticed in your market space. It’s not necessarily your website’s fault; it may be that you need to build your brand strategy.

Unlocking Success with Brand Alignment

You’ve got a great product or service offering. You’ve hired intelligent, thoughtful, and driven people, each with a burning desire to make a positive difference. The hard work is all done now, right? Maybe not.

A Brand is an Asset, Like Brick and Mortar

You’ve reviewed our proposal. Now you need to make sense of it all. Your company has one chance to make a first impression with your customers, but you only have so much capital. Be sure to include your brand in the equation.

ReFUELed at 21

At the age of 21, it was time for FUEL to officially retire the identity they’ve used since 2001. It was time to tighten the bolts on the brand and position themselves for the next 20 years.

FUELing Up

New FUEL logo coming soon

FUEL started out 20 years ago as a collaboration between a creative and a marketer. Eventually we used our own successful formula to build our own brand.

The “A” Word

Owner John Moes used to bristle at even the suggestion that FUEL was an “agency”. Now he’s coming around.

Off Into the Sunset, Paintbrush in Hand

Bob Z Blog Hero

We felt that just sending Bob Zeidler off to a retirement filled with painting and teaching, celebrated only by a nice dinner outing wasn’t enough, so we created a FUEL Hall of Fame.

Ideas are Born. Brands are Cultivated.

cultivating success

All business starts with an idea. It’s usually a product or service that’s exceptional, unique, or needed in the marketplace. Eventually, those businesses hit a plateau. Or even a wall.

16th Anniversary

FUEL sweet 16

FUEL at 16: A look back. A look forward. And a look at the common thread that connects it all.

FUEL Turns Twelve

12 year made of fuel dots

After a dozen years, we’re still creating purposeful and powerful design.

Experience FUEL on Facebook

FUEL thumbs up graphic

You’ve seen our work. Maybe you’ve even seen us at work. Now you can get a behind-the-scenes look at the FUEL team.

FUEL Turns Ten

Fuel Turns 10

This January FUEL celebrated its first decade of transforming companies into powerful brands.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies