Web Design leads FUEL at ADAI 67th Exhibition

See which FUEL entries, including web design, were included in the Art Directors Association of Iowa’s ADAI 67th Annual Design Exhibition held on April 11th, 2025, in Des Moines.

With Purchase of Downtown Property, FUEL is on the Move

After 24 years in the same location, FUEL is stretching our legs and spreading our wings.

Three takeaways from an agency’s Tech Stack

A Tech Stack is the engine that makes a creative agency go. Learn what to look for as you evaluate who to partner with.

FUEL Makes Strong Showing at ADAI 66th Exhibition

See which FUEL entries were included in the Art Directors Association of Iowa’s ADAI 66th Design Exhibition held on April 19th, 2024, in Des Moines.

FUEL Partners with Tri-State Raceway

Branding Agency is Presenting Sponsor for track’s 2024 NHRA Summit Racing Series.

Letting Go: Time for a Brand Refresh

Your original logo got you this far. When does it start holding you back?

Protecting Your Brand with Brand Guidelines

Logos are on just about absolutely everything that is made or touched by humans and they end up in so many bad places. Taking good care of your logo is vital to protecting your brand.

MYFA adds FUEL to Honor Roll of volunteers

FUEL honored for 21 years of volunteer service with the Metro Youth Football (MYFA).

There is No “B” Team

During a couple of our recent new business pursuits, we were asked if interns would be working on the account. At FUEL, you always get our “A” team because there is no “B” team.

Building a Brand: Are You Laying the Right Foundation?

You’ve not been meeting sales goals and it seems like you’re not being noticed in your market space. It’s not necessarily your website’s fault; it may be that you need to build your brand strategy.

Successful Agency Relationships: It’s All About Fit

Is FUEL a good fit for your company? These tough questions get to the heart of agency/client relationships.

Of Soul and Spirit — Finding a Company’s Essence

Those surrounding your company will sense its essence whether you’re communicating it or not. Be sure you are defining and broadcasting it clearly.

Points of Distinction: A Brand that Exists or a Brand that Stands Out?

A solid brand uniquely positions you in the marketplace and will be your ticket to greater prosperity and leverage in competitive business pursuits. FUEL has been helping companies do this for over 20 years.

Unlocking Success with Brand Alignment

You’ve got a great product or service offering. You’ve hired intelligent, thoughtful, and driven people, each with a burning desire to make a positive difference. The hard work is all done now, right? Maybe not.

A Brand is an Asset, Like Brick and Mortar

You’ve reviewed our proposal. Now you need to make sense of it all. Your company has one chance to make a first impression with your customers, but you only have so much capital. Be sure to include your brand in the equation.

Exploring Self Expression: The Poster Project

As much as FUEL is a collaborative studio, we never forget that the collaborative magic originates with the individual. This is our latest designer poster project.

ReFUELed at 21

At the age of 21, it was time for FUEL to officially retire the identity they’ve used since 2001. It was time to tighten the bolts on the brand and position themselves for the next 20 years.

FUELing Up

FUEL started out 20 years ago as a collaboration between a creative and a marketer. Eventually we used our own successful formula to build our own brand.

Virtual Exhibition Delivers FUEL Real Awards at ADAI 2020

FUEL earned a pair of EXCELLENCE Awards at the Art Directors Association of Iowa’s ADAI Design Exhibition 2020 held August 28th. See which entries won.

The Next 15 Minutes or the Next 15 Years?

Brands can grow dependent on shiny objects. Focus instead on building a foundation for the long haul.

The “A” Word

Owner John Moes used to bristle at even the suggestion that FUEL was an “agency”. Now he’s coming around.

Finding Calm Amidst the Chaos

How does our era of social distancing impact a team that’s built around proximity?

Reflections on Life and Loss as FUEL Turns 19

Owner John Moes reflects on a FUEL milestone while pondering life, loss, teamwork, and innovation.

FUEL Honored at ADAI’s Exhibition 2019

For the third straight year, FUEL made a strong showing at the Art Directors Association of Iowa’s ADAI Design Exhibition.

Off Into the Sunset, Paintbrush in Hand

We felt that just sending Bob Zeidler off to a retirement filled with painting and teaching, celebrated only by a nice dinner outing wasn’t enough, so we created a FUEL Hall of Fame.

Ideas are Born. Brands are Cultivated.

All business starts with an idea. It’s usually a product or service that’s exceptional, unique, or needed in the marketplace. Eventually, those businesses hit a plateau. Or even a wall.