FUEL Recognized At AMA NOVA Awards

FUEL client ALMACO took home 2nd Place in the Website category at the AMA NOVA Awards

Three takeaways from an agency’s Tech Stack

A Tech Stack is the engine that makes a creative agency go. Learn what to look for as you evaluate who to partner with.

Letting Go: Time for a Brand Refresh

Your original logo got you this far. When does it start holding you back?

Protecting Your Brand with Brand Guidelines

Logos are on just about absolutely everything that is made or touched by humans and they end up in so many bad places. Taking good care of your logo is vital to protecting your brand.

There is No “B” Team

During a couple of our recent new business pursuits, we were asked if interns would be working on the account. At FUEL, you always get our “A” team because there is no “B” team.

Nations One is a faith-based non-profit that’s building a network of radio stations throughout Canada. FUEL helped relaunch the organization with a new brand identity, logo design, website design, and direct marketing materials.

Unrivaled

Brand Strategy Overall, we wanted to position UNRIVALED as the specialty shop that meticulously restores classic motorcycles to a superior quality. This meant returning the machines back to their owners in such pristine condition, it may often be better than the day it rolled out of the factory. To achieve this, the brand would be […]

Building a Brand: Are You Laying the Right Foundation?

You’ve not been meeting sales goals and it seems like you’re not being noticed in your market space. It’s not necessarily your website’s fault; it may be that you need to build your brand strategy.

Successful Agency Relationships: It’s All About Fit

Is FUEL a good fit for your company? These tough questions get to the heart of agency/client relationships.

Of Soul and Spirit — Finding a Company’s Essence

Those surrounding your company will sense its essence whether you’re communicating it or not. Be sure you are defining and broadcasting it clearly.

Points of Distinction: A Brand that Exists or a Brand that Stands Out?

A solid brand uniquely positions you in the marketplace and will be your ticket to greater prosperity and leverage in competitive business pursuits. FUEL has been helping companies do this for over 20 years.

Unlocking Success with Brand Alignment

You’ve got a great product or service offering. You’ve hired intelligent, thoughtful, and driven people, each with a burning desire to make a positive difference. The hard work is all done now, right? Maybe not.

A Brand is an Asset, Like Brick and Mortar

You’ve reviewed our proposal. Now you need to make sense of it all. Your company has one chance to make a first impression with your customers, but you only have so much capital. Be sure to include your brand in the equation.

ReFUELed at 21

At the age of 21, it was time for FUEL to officially retire the identity they’ve used since 2001. It was time to tighten the bolts on the brand and position themselves for the next 20 years.

FUELing Up

FUEL started out 20 years ago as a collaboration between a creative and a marketer. Eventually we used our own successful formula to build our own brand.

FUEL Develops Logo for Dog Breeders Group

FUEL was approached by the Deutsch Langhaar – Gruppe Nordamerika (DL-GNA) to develop an updated logo that would raise the prestige of the breed and help further the club’s mission.

FUEL Honored at ADAI’s 59th Design Exhibition

Members of FUEL were in attendance at the Art Directors Association of Iowa’s 59th Annual ADAI Design Exhibition.

Marketing That Matters

With assistance from FUEL, a new wellness company is realizing its goal of helping customers benefit from body composition analysis.

Scaling New Heights

A new identity is helping an outdoor apparel store build its business in a spectacular new space.

Focused Branding

FUEL helps Blink Vision communicate its customer-centric character through revitalized identity and marketing.

Repositioning For A New Reality

FUEL helped an established ad agency create a new vibe with a sharpened visual identity.

Getting on the Fast Track

FUEL ignites a fast start for a dynamic new powersports company.

FUEL Designs Chosen For Worldwide Anthology

Three FUEL designs were selected for inclusion in the prestigious Rockport Letterhead + Logo Design 12.

Beyond Hardware to Holistic Solutions

FUEL created an identity system that captures a high-tech company’s creative problem-solving prowess.

FUEL Brands World Champion Juggler

A young juggler’s professional career is on the ascendancy thanks to his attention-grabbing, FUEL-designed brand.

Creating Legal Distinction

New Arenson & Maas identity sets dynamic tone for progressive attorney group.

FUEL’s Designs Ranked Among World’s Best

FUEL has taken its place among the best graphic designers in the world with the inclusion of two of its business card designs in Rockport Publishers’ The Best of Business Card Design 8.

FUEL Earns Judge’s Choice and Nine ADDYs

FUEL carried home seven Gold and three Silver ADDYs from the 38th Annual Cedar Rapids Addy award ceremony.

A Gamut of Possibilities

The decision to re-name an established company is not one that any business owner takes lightly.

Design at the kôr

As experts in the design field, Kim Chayet and Mary Piazzon Segriff knew that a distinctive identity would be pivotal to the successful launch of their commercial interior design business.