There is No “B” Team

During a couple of our recent new business pursuits, we were asked if interns would be working on the account. At FUEL, you always get our “A” team because there is no “B” team.

Nations One

Nations One case study hero image

Nations One is a faith-based non-profit that’s building a network of radio stations throughout Canada. FUEL helped relaunch the organization with a new brand identity, logo design, website design, and direct marketing materials.

Unrivaled

Unrivaled Bike case study hero image

Brand Strategy Overall, we wanted to position UNRIVALED as the specialty shop that meticulously restores classic motorcycles to a superior quality. This meant returning the machines back to their owners in such pristine condition, it may often be better than the day it rolled out of the factory. To achieve this, the brand would be […]

Are you building a house?

You’ve not been meeting sales goals and it seems like you’re not being noticed in your market space. It’s not necessarily your website’s fault; it may be that you need to build your brand strategy.

Unlocking Success with Brand Alignment

You’ve got a great product or service offering. You’ve hired intelligent, thoughtful, and driven people, each with a burning desire to make a positive difference. The hard work is all done now, right? Maybe not.

A Brand is an Asset, Like Brick and Mortar

You’ve reviewed our proposal. Now you need to make sense of it all. Your company has one chance to make a first impression with your customers, but you only have so much capital. Be sure to include your brand in the equation.

ReFUELed at 21

At the age of 21, it was time for FUEL to officially retire the identity they’ve used since 2001. It was time to tighten the bolts on the brand and position themselves for the next 20 years.

FUELing Up

New FUEL logo coming soon

FUEL started out 20 years ago as a collaboration between a creative and a marketer. Eventually we used our own successful formula to build our own brand.

FUEL Develops Logo for Dog Breeders Group

Deustch langhaar dog

FUEL was approached by the Deutsch Langhaar – Gruppe Nordamerika (DL-GNA) to develop an updated logo that would raise the prestige of the breed and help further the club’s mission.

Marketing That Matters

SCORE working out guy

With assistance from FUEL, a new wellness company is realizing its goal of helping customers benefit from body composition analysis.

Scaling New Heights

Active Endeavors exterior

A new identity is helping an outdoor apparel store build its business in a spectacular new space.

Focused Branding

look. see. smile. blink vision kid

FUEL helps Blink Vision communicate its customer-centric character through revitalized identity and marketing.

FUEL’s Designs Ranked Among World’s Best

FUEL has taken its place among the best graphic designers in the world with the inclusion of two of its business card designs in Rockport Publishers’ The Best of Business Card Design 8.

A Gamut of Possibilities

Gamut Productions identity

The decision to re-name an established company is not one that any business owner takes lightly.

Design at the kôr

As experts in the design field, Kim Chayet and Mary Piazzon Segriff knew that a distinctive identity would be pivotal to the successful launch of their commercial interior design business.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies