Building A Premium Bourbon Brand

The maker of the first bourbon whiskey produced in Iowa since Prohibition wanted to make sure that the launch of his long-anticipated product would perpetuate the superior reputation of his winery and distillery.

FUEL Highlighted at ADDYs

John Deere Construction and Forestry illustration

Diverse awards–including three Best of Category honors–recognize FUEL’s wide-ranging capabilities.

Port Wins Gold Again

Cedar Ridge Port Label

FUEL-designed wine label continues to gain recognition at the 2007 Mid-American Wine Competition.

A Brush with Majik

Tattoo Majik logo

Intimately acquainted with the pleasure and pain of the tattoo chair, FUEL client Ronnie Fangman had often fantasized about a product that would soothe and speed the tattoo healing process.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies