FUEL was approached by the Deutsch Langhaar – Gruppe Nordamerika (DL-GNA) to develop an updated logo that would raise the prestige of the breed and help further the club’s mission.
FUEL puts air under an extreme martial arts team’s national marketing launch.
FUEL helps generate big league excitement for a youth sports program celebrating a major anniversary.
A cutting-edge educational series builds image and financial backing with assistance from FUEL.
FUEL’s iconic representation of John Deere Construction and Forestry’s Davenport Works earns recognition.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.
