Project Description

BLINK VISION

REALIGNING A BRAND AROUND DELIGHTFUL EXPERIENCES TO GROW A HEALTHCARE PRACTICE

Blink Vision Hero bookmark

Blink Vision by Veatch is an optometry practice in North Liberty that has built a reputation for proactive eye health, expert vision care, and exemplary customer service. Dr. Veatch and his team came to FUEL looking for a partner who could realign their visual branding and expression to be more reflective of the patient experience in order to take their practice to the next level.

Blink Vision Moodboard

glasses and stationary Stationary for Blink Vision Blink Vision Binder

Girl in eye exam with Blink Vision Brand behind her eye exam Woman trying on frames

The brand refresh began by revisiting a drab set of colors that was not true to the spirit of Blink’s staff. Crisp whites, blues and greens were used to infuse vitality both in store and online.

Blink Vision Website Example on iPad

Blink poster we focus on you

Graphically, we used a blend of photography, type and illustration to not only inform, but to convey approachability throughout the patient experience.

Blink Vision Frame Fest ad and mark

These efforts helped Blink re-orient its brand identity, retail experience and healthcare marketing materials to align with the doctors’ vision of attracting and retaining patients. They’ve been growing ever since.

Family trying on different frames Blink Vision building exterior