FUEL is a design agency specializing in brand development. We leverage the power of design to give companies and organizations in the Midwest a competitive advantage.​


Design can be intimidating.

However, in the most basic sense, it’s a discipline that gives structure and methodology to problem solving.

Yet some find it easier to talk about what you see and hear and feel than the steps taken in how you got there. 

Design is collaborative.

The results can be beautiful, should always be useful, and often are a driver of innovation.

That’s why it’s baked into the way we work. It’s evident in the space we call home.

And it’s central to everything we do.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies