FUEL | Jet Air, Inc. | Logo Design, Web Design, Advertising, Icon Design

Jet Air

Brand Identity / Brand Expression / Icons / Advertising / Web Design

Uplifting Design

The Brief
Can crisp design add clout and clients?

The Opportunity

Jet Air is an aviation company specializing in executive travel, aircraft sales, flight training and management services. It called on FUEL to help refresh its brand to celebrate a key milestone. What started as a request for a custom mark to commemorate the company’s 50 years of service quickly evolved into a brand refresh to modernize the company’s entire presentation and set in the path to continued success.

Brand Identity

When refining the logo, FUEL leveraged oblique letterforms and jet trails to give a sense of speed and motion. In addition, the silhouette and scale of the plane strengthened the connection to the smaller aircraft in the Jet Air fleet. These same sensibilities were carried into the “50 Years and Climbing” mark to create instant credibility and consistency throughout.

Before

After

Brand Expression

From the get-go, the dominant color in the Jet Air palette is blue. This connects the brand to both sky and flight. Early iterations of the brand were rooted in a baby blue, so FUEL designers recommended shifting to a deeper hue to bring more presence and prestige to the brand.

Life begins at 50,000 feet.

Icons

From Fixed Base Operations to Air Medical flights, the company offers a diverse menu of services, so FUEL developed an expansive symbol set to help them communicate its offerings. These icons helped to bring both wayfinding and personality to brand touchpoints.

Advertising

When COVID hit, there were a lot of folks fearful of commercial air travel. FUEL developed print advertising to establish Jet Air’s charter business as a more private and safer way to travel.

Messaging was carried through to environmental graphics displayed inside the airport.

Web Design

When the project began, the company’s website was more reflective of the early years of the Internet. Since Jet Air offers many services, FUEL recommended a streamlined web experience built upon the WordPress Content Management System. Using this platform would make it easier to adjust in the future without requiring a full overhaul.

The result? A UX where guests could easily explore the full portfolio of services including aircraft sales, fleet management and pilot training.

Photography

FUEL helped Jet Air build a library of images depicting the approachable service customers could expect, but also dialed up the cool factor for all facets of the business. This photography helped to instantly build trust and appeal for the company in a highly competitive industry.

“They invested the time to get to know our business and their outside perspective helped us see things that we ourselves had not yet recognized. Once they started the project they were dedicated to it from start to finish. They involved us each step of the way so that we could provide immediate feedback as we worked through designs.”

— Matt Wolford

Design Success™

Contact

800 N Compton Dr.
Hiawatha, IA 52233
319.393.7739

Email

inquiries@fuelbranding.com
careers@fuelbranding.com

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