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Interior Perfection is three businesses in one – a Home Store, a Design Centre and a new build/renovation management division – all led by visionary interior designer Kennon Springer. Yet a decades-old logo featuring iconic pillars, a staple of classic architecture, was no longer reflective of the times. FUEL was tasked with bringing the branding up to current standards while appealing to the needs of a diverse range of clientele.
To update the brand identity, FUEL leveraged the equity of the column from the old logo and infused it with modern sensibility. By allowing the name to support the mark beneath the symbol rather than encircling it, our designers created a visual foundation with better legibility and functionality. This would also serve as a subtle reminder of what Kennon does with each new makeover, remodel or build.
