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Whether the world needs another vodka brand can be debated. But the state of Iowa needs more trails. Cedar Ridge asked FUEL to help brand a new vodka, but with a twist. A portion of sales would go to build and preserve Iowa trails. Here’s how libation, exercise, and a good cause were brought together in a playful way to appeal to active and social cyclists.
Playful illustrations and cheeky copy show Bagger doesn’t take itself too seriously. There’s plenty of humor to grab onto.
Active brands deserve promotional items that complement. FUEL designed cycling jerseys and flexible flasks to put Bagger front-and-center on the trails.
