Unrivaled

Unrivaled Bike case study hero image

Brand Strategy Overall, we wanted to position UNRIVALED as the specialty shop that meticulously restores classic motorcycles to a superior quality. This meant returning the machines back to their owners in such pristine condition, it may often be better than the day it rolled out of the factory. To achieve this, the brand would be […]

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies