FUEL Shines at Local Addys

This year marked the 50th Anniversary for the Cedar Rapids and Iowa City Club (AAF:CR-IC) and a decade since we’d been there, so we decided to dip our toe back into the fray.

Scaling New Heights

Active Endeavors exterior

A new identity is helping an outdoor apparel store build its business in a spectacular new space.

Bill Bollman
Creative Director

Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.

Hometown: West Union, Iowa
Involved in Design and Marketing since 1988
Interests: Fitness, Travel, Movies