Active Endeavors is an independent, franchise-driven outdoor gear and clothing retailer. When we began working with them, their new store was under construction in Davenport, Iowa. With its sleek, modern use of metal and glass balanced by more rustic materials like timber and stone, the building felt more like Colorado than the Quad Cities. The old identity was disconnected from the new palace being built.
The brand style guidelines created a roadmap for the internal team and other agencies to bring a cohesive presentation to everything from the website, to point-of-sale, to apparel.
Working with Gere Dismer Architects (now Studio 483), we advised on signage to maximize visibility and impact for retail environment. FUEL worked with materials like timber and steel brackets to echo what was being used for the store’s interior. The monument sign also took cues from the roofline of the structure and was best suited to work with the horizontal logo lockup.
