RESCU3D is a California-based tech company that creates immersive 3D maps of facilities and trains first responders how to use them to resolve emergencies quickly. At the start of the relationship, the owner came to us with a home-grown logo and the name, “Infomapics”. FUEL helped him refine the company’s positioning, rename the company, and design a brand identity that would help this startup start strong.
Currently, most in this market use outdated 2D floor plans. FUEL developed a range of names focused on the use of 3D immersive maps to assist first responders. By combining “Rescue” and “3D”, the name captures both ideas while also visually looking like, “RESCUED.”
When approaching any logo design, the FUEL team considers elements that are grounded in the authenticity of the brand. In this case, the mark is composed of three core elements: the “Shield,” representing Law Enforcement/First Responders; the “Eye,” representing the ability to see your surroundings and understand the layout of the building much more quickly; and the “Pin,” representing the immersive mapping technology that also serves as the iris of the eye.
FUEL helped the client update an existing one-page website to create more clarity when explaining his product with customers. At the time, too many prospective customers didn’t understand what the product did, and many left thinking it was some kind of Google Street View company.
