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Most FUEL clients need help honing a strategy to focus their business. Twin Shores had the opposite challenge. They were already very well known throughout the country as the go-to commercial construction and development company for movie theaters and family entertainment complexes. Growth would likely come from projects outside of that niche, namely the ultra-competitive private and public market segments like education, healthcare, and industrial. With that in mind, we began to broaden the brand strategy and design the diverse of range touch points required to achieve their goal.
Twin Shores is a multidisciplinary commercial construction and development company; it’s equal parts architect, designer, and builder. To help attract both clients and top talent, the strategy zeroed in on how its clarity, relationships, and acumen in theaters and family entertainment extend to other market segments. And ultimately driving home, “We build trust.”
The branding was brought to life through a new stationery system and a range of collateral and marketing materials, as well as environmental graphics throughout the home office and jobsite signage.
When FUEL started tackling the company’s website design, it was recognizable that the current version felt uninvitingly dark and outdated. FUEL designers wanted to refresh the site so that it conveyed their work as leading the industry in design and architecture.
This would place an emphasis on rich photography, in-depth case studies, and client testimonials relevant to their project. In addition, the team found ways to integrate the illustrations, angled patterns, iconography, and even a few moments of customized typography, i.e., “Up”.
