Blog

16th Anniversary

SWEET 16. AND JUST GETTING STARTED.

When we meet new people and tell them we’re designers, many try to box us in. Graphic designers, they think, while overlooking that it’s so much deeper.

While graphics are certainly a part of the mix, there’s so much more to it.

Yes, it’s how you look. But it’s also what you say and how you say it. How you make people feel. How design works in service to people.  

It was a wild idea when Bill and I decided to launch FUEL. And it could never have happened without the help from countless people — both front and center and behind the scenes.

Early on, during our struggle to get things rolling, the two of us quickly discovered there were people out there that wanted us to succeed just as much as we did.

To them, it was more than supporting a fledgling design firm in Eastern Iowa. They recognized our mission was something bigger. Especially in the way our work could be a true difference-maker for companies in the state. And in turn, make a positive impact on the lives of countless families in the process.  

That’s pushed us forward through many challenges, and helped us appreciate the good every time it’s blessed our presence.

Now, over a decade-and-a-half into this “little experiment”, we feel like we’re aging well.

While some members have grown up with us, the team has some new faces — and with them, new ideas and ways of looking at the world. All of which adds to the fun and sense of wonder about the job we’re privileged to do each day.

Looking ahead, we’re going to continue to stay true to our Midwestern roots and mission. 

Work our tails off.

Be courteous, honest and kind.

Take care of people with the trust that, by doing so, they’ll take care of you.

It will be the same tomorrow as it was on Day One. And it’s rewarded us with an incredible team that comes to work each day for all the right reasons.

Along with a list of clients that’s a treat to serve.

Thank you for 16 wonderful years.

Let’s do 16 more.

—    John


Ideas are Born. Brands are Cultivated.

All business starts with an idea. It’s usually a product or service that’s exceptional, unique, or needed in the marketplace. Eventually, those businesses hit a plateau. Or even a wall.

FUEL Co-Founder Named to AdFed Hall of Fame

When the call came in from the local ad club and they mentioned one of our founders name in the same sentence as “Hall of Fame”, two thoughts immediately entered his mind.

FUEL Honored at ADAI’s 59th Design Exhibition

Members of FUEL were in attendance at the Art Directors Association of Iowa’s 59th Annual ADAI Design Exhibition.

For more information on FUEL, give us a call at 319.393.7739 or .