Project Description

AURORA COFFEE CO.

LAUNCHING A COFFEE SHOP AMIDST FIERCE COMPETITION

Holding aurora mug

Sometimes, you just have to keep it simple. In this case, our clients are world travelers, great people and one just so happens to have a really memorable name. Our instincts told us to build the brand around a celebration of friendship, travel and most of all, coffee. And the rest would take care of itself.

Coffee bag and cup Preparing espresso

Aurora Fonts

The overall presentation would need to make an immediate impression on guests so our client could compete with established local shops and global heavyweights.

Whipped Latte

Aurora Ipad web ad example Holiday drink Irish Mint Latte Aloha Latte Web Ad

From naming to development of the logo, tone of voice and in-store experience, this was achieved with an inviting brand identity that conveyed expertise and passion for coffee, and offered a little splash of elegance.

Aurora Outdoor sign Aurora Light Aurora Interior

Aurora gift card

Inside the shop, the environment had to appeal to a range of ages. This led us to a modern/contemporary interior design featuring warm wood tones, deep blues, pops of metallic silvers and a little bling courtesy of signature chandeliers. Artwork hanging throughout echoes the owner’s own inspiration and joy of travel.

Barista with Aurora Apron

Read more about our work for Aurora Coffee Co. on our blog.