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Sometimes, you just have to keep it simple. In this case, our clients are world travelers, great people and one just so happens to have a really memorable name. Our instincts told us to build the brand around a celebration of friendship, travel and most of all, coffee. And the rest would take care of itself.
The overall presentation would need to make an immediate impression on guests so our client could compete with established local shops and global heavyweights.
From naming to development of the logo, tone of voice and in-store experience, this was achieved with an inviting brand identity that conveyed expertise and passion for coffee, and offered a little splash of elegance.
Inside the shop, the environment had to appeal to a range of ages. This led us to a modern/contemporary interior design featuring warm wood tones, deep blues, pops of metallic silvers and a little bling courtesy of signature chandeliers. Artwork hanging throughout echoes the owner’s own inspiration and joy of travel.
Bill Bollman is FUEL’s Creative Director. Before co-founding FUEL in 2001, he worked for Horizon Communications, JW Morton and Basler Design Group. Bill studied Illustration at Hawkeye Tech in Waterloo, Iowa. An expert in the “old ways” of hands-on print production, these skills influence his work in the digital world to this day. His work throughout his career has been featured in international publications including Graphis, How International Design, Communication Arts, and The One Book as well as numerous design annuals and reference books.
