Letting Go: Time for a Brand Refresh

Your original logo got you this far. When does it start holding you back?

Unrivaled

Brand Strategy Overall, we wanted to position UNRIVALED as the specialty shop that meticulously restores classic motorcycles to a superior quality. This meant returning the machines back to their owners in such pristine condition, it may often be better than the day it rolled out of the factory. To achieve this, the brand would be […]

Exploring Self Expression: The Poster Project

As much as FUEL is a collaborative studio, we never forget that the collaborative magic originates with the individual. This is our latest designer poster project.

FUEL Makes Print’s 2015 RDA

Late last year, we received word that some of our work was selected into Print Magazine’s 2015 Regional Design Annual (Print RDA).

FUEL Highlighted at ADDYs

Diverse awards–including three Best of Category honors–recognize FUEL’s wide-ranging capabilities.

FUEL Wins Judges Choice and Eight ADDYs

Graphic design studio FUEL was honored with one of three Judge’s Choice Awards, along with three gold and five silver ADDYs, at the Cedar Rapids Advertising Federation’s recent awards banquet.