We help brands perform and succeed. We work with companies of all sizes, from start-ups to Fortune 100 companies across a wide range of industries to solve real business challenges.
There can be several external and internal factors that drive the need to refresh or evolve a brand.
The key to growing in the marketplace is having a compelling story and consistently delivering a clear benefit to the customer.
Bringing new products to market provides new opportunities to extend the brand experience and offer additional value to the customer.
Today’s social, multiple device, and always connected culture has forced brands to rethink how they present themselves online.
Companies that effectively manage the overall brand experience are more likely to stand out, build loyalty and drive repeat business.
Focusing on branding from the beginning when starting a new business is vital to the success of the company.
The goal of evaluating a brand’s current state is to clarify assumptions, gain insight and identify new opportunities. We focus on getting to know your company, business environment, target audience and competitive landscape.
Effective strategy provides a central, unifying vision around all of your company’s behaviors and actions to ensure that all communications are aligned. We can help your company develop a road map of what your brand needs to do to meet business objectives and establish a defendable position in the marketplace.
A strong identity builds recognition, creates differentiation and projects the personality of your company both visually and verbally. Identity development includes naming, logo creation, establishing the visual style and tone of voice, and guidelines for usage.
All communications and experiences need to convey your brand’s core values and engage your audience in a meaningful way. We will work with you to determine how to communicate your brand – both internally and externally – in an engaging and memorable way.
Continually cultivating your brand is essential in order to stay relevant, be competitive and drive growth. We can help you educate internal audiences to understand the various brand assets, provide ongoing consultation, and instruct brand workshops.
For more information on how we can help your business succeed, give us a call at 319.393.7739 or send us an email.