John Deere turned to the FUEL team to develop a genuine brand experience that “speaks” to loggers. Our strategy was to create an information tool that loggers could trust, contribute to, and learn from to become more successful in the difficult world of logging. It developed into a lifestyle publication with stories and info for loggers and by loggers. It’s not really about Deere. Now that’s authentic.
For more information on delivering an authentic brand experience, give us a call at 319.393.7739 or send us an email.