Blog

Making Friends and Giving Pointers: FUEL Portfolio Reviews

When we launched FUEL 16 years ago, one of the goals was to ensure that Eastern Iowa maintained a healthy design community.

And that those interested in a design career would have professional opportunities locally without having to jet to the big city.

Like any business, good intentions often get shoved aside for the good of the client work. But we’ve learned plenty along the way.

It’s time to impart some of that knowledge to the next generation of designers.

Last week, we held our first Portfolio Review here at the studio.

We organized this informal meet-and-greet to allow aspiring designers to get to know us and gather feedback on their work. By keeping it casual, people got the opportunity to build confidence, not just in their own work, but also with the anxiety-laced proposition of walking into a room full of strangers and laying your ideas on the table and then having to talk about it. (The more you do it, the easier it allegedly gets.)

During our first session, each guest had a chance to take our team through their work, ask questions and get some pointers along the way.

Our sense is that a forum like this is going to remove some of the anxiety around the formalities of a traditional interview, while creating an environment for learning from each other – much like the design process we employ at work every day.

We’d be lying if we said we weren’t keeping an eye out for the area’s next great designer. But if we can help further the skillset of anyone interested in the craft, it’s a benefit to us all.

The plan is to do one of these events every quarter.

Like us on Facebook to keep tabs on upcoming dates. https://www.facebook.com/fuelbranding


Ideas are Born. Brands are Cultivated.

All business starts with an idea. It’s usually a product or service that’s exceptional, unique, or needed in the marketplace. Eventually, those businesses hit a plateau. Or even a wall.

FUEL Co-Founder Named to AdFed Hall of Fame

When the call came in from the local ad club and they mentioned one of our founders name in the same sentence as “Hall of Fame”, two thoughts immediately entered his mind.

FUEL Honored at ADAI’s 59th Design Exhibition

Members of FUEL were in attendance at the Art Directors Association of Iowa’s 59th Annual ADAI Design Exhibition.

For more information on FUEL, give us a call at 319.393.7739 or .